Syllabus-Digital Marketing Course

                                        Syllabus

1st Month (5 Sessions/45 mins etc)

SEO

• Introduction to SEO
• Technical SEO
• Meta Tags
• Blogging
• Sitemaps
• Content Planning
  
• Keyword Research
• Onpage SEO
• Offpage SEO
• Local SEO
• Youtube SEO
• Search Console 
• Analytics

2nd Month (5 Sessions/45 mins etc)

PPC

• Overview Google Ads
• Account Setup
• Billing Methods
• Types of Campaigns
• Bidding Strategies
• Ad schedules
• Ad groups
• Keyword Research
• Keyword Match Types
• Setting up Ads
• Final URL
• Google Ads Guidelines
• Quality Score Improvement
• Site links
• Call outs
• Location Extension
• Display Ads
• Youtube Ads
   

3rd Month (5 Sessions/45 mins etc)

 Practical Training/Project